Conversion tracking
Check which actions are used for bidding and fix missing, duplicate or low-value conversions.
Google Ads for lead-generation businesses
More leads only matter when they become real business.
I help established service businesses improve Google Ads by focusing on qualified leads, acquisition cost and booked revenue, not just form submissions.
5+ years hands-on experienceLead-generation focusedClients worldwide
58%more leads at the same CPA
53%lower cost per lead
200%higher ROAS
40%increase in revenue
What I work on
The account work that affects lead quality and cost.
I manage the day-to-day details myself and explain what changed, why it changed and what we should do next.
Campaign structure
Organize campaigns around services, locations and business priorities instead of forcing everything into one setup.
Search terms and keywords
Remove irrelevant traffic and focus spend on searches that show a realistic intent to buy or book.
Bidding and budgets
Use bidding strategies that match the available data, then direct budget toward the strongest opportunities.
Lead-quality feedback
Connect campaign decisions with qualified leads and sales outcomes whenever the business can provide that data.
Clear reporting
Report on the numbers that matter and turn account data into specific next steps.
Relevant experience
Lead generation across service businesses.
My experience includes moving companies, UK company liquidation and insolvency services, healthcare and other service-based lead-generation accounts.
The common problem is the same: a cheaper form submission is not useful when the lead is irrelevant, unreachable or unlikely to become booked work.
Anonymized case studies
Examples of measurable improvements.
Lead-generation account
37% more leads and 48% lower cost per lead
The work included conversion tracking improvements, conversion-based bidding, tighter keyword targeting, search-term analysis and Quality Score improvements.
Lead-generation account
55% lower CPA with higher lead volume
The account was restructured around better tracking, bidding, search intent, negative keywords, ad relevance and fuller use of ad assets.
How we would start
A practical first month, not a long strategy presentation.
1
Understand the business
Services, locations, margins, sales process and what a qualified lead actually means.
2
Review the account
Tracking, campaign structure, search terms, bidding, budgets and landing-page alignment.
3
Set priorities
A short list of changes ordered by expected impact, risk and the quality of available data.
4
Improve and report
Implement, measure lead quality and explain the next decision in plain language.
Engagement
Ongoing Google Ads management from $1,500 per month.
Final pricing depends on account size, spend, number of markets and the condition of the tracking setup. I will confirm the scope before recommending an engagement.
Tell me about your account